In the words of Kiwi Hip Hop artist, Scribe – “how many dudes d’y'know roll like this? Not many…if any”. Over at How To Split an Atom, Steve Spalding wrote of the uphill battle at the core of Blogging: the ceiling of audiences.

Writing about technology on the web is like building a Starbucks in Manhattan — it seems like a great idea until you look across the street.

Want a few more hundred thousand people to read a blog? I could mention the words Tom Cruise Scientology Volcano Sacrifice Tape and the number of visitors will almost certainly spike – briefly.

People not caught up in the social web for work or play read the odd celebrity blog and drop in and out of Facebook. Change blog focus to celebrity culture and The Church of Scientology will deploy their alerts for any mention of this text across all web content daily/as it happens… (People are paid to collect collate free media-monitoring tools across all web content, yet its a no-brainer with Google Alerts etc doing the work). 1 point for me, 1 point for the CoS.

Embracing a blog, giving it a nice hug and a warm home will take a sustained campaign to re-engage, activ8, and galvanise even your innermost circles into dialogue and action.

Yet, by standing out just a little from the crowd you can impart the eccentricities of your character in writing and in person. If that point-of-difference is apparent 9 times out of 10, then there is every reason to keep going, even if it includes topics like Beekeeping in unlikely locations.

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